THE UK FINEST NOISEMAKERS ....... LOSERS
DROP A VIDEO A SLICK VIDEO FOR THERE
90S GRUNGE TECKY MASTERPIECE THAT CALLED "AZAN " ...
LIFTED FROM THERE ALBUM " AND WE SHALL NEVER PART " ....
At this point we should thank a bunch of DJs for supporting Azan, we're all blown away by the attention its received, from Danielle Perry at Xfm who made it her single of the week, to Ian Camfield and John Kennedy, who played it on their excellent specialist shows, to Mark Radcliffe, Gary Crowley, Jim Gellatly and all other radio DJs that have shown love for this track. Even the mighty Zane Lowe has called it "EPIC".
Most of all we have to thank Ralph Fuller, who's directed and produced this video, for a fraction of what he deserves. Videos these days are mostly a labour of love and he poured his heart and soul into this and we'd like you to be the first to see it. The recurring theme of this album is, to quote Tom, "hurting those closest to you", and this is something that's embodied in all relationships, not just with our partners but our families too, so there's a strong visual motif of family in the imagery that supports this album release. Our album art dude, George from Top Banana, did a family tree for us, you might have seen it....and the old family photos crop up again at the start of this video too.
The video really made me appreciate what an amazing vocal Paul did for this, and it manages to capture the essence of a Losers live gig without our actually performing. Because the studio was small we had to all shoot our bits separately, like The Police did with their last videos. Except they did that because they hated each other, whereas we'd all take a bullet for each other. We hope you enjoy the video, and if there are any bands out there with budgets, that like the look of this, we can put you in touch with Ralph and hopefully he can make your band or whatever look as cool as this: